Most managers think they’re coaching.
Most coaches think they’re helping.
Most people on the receiving end wish they would stop.

Because when someone is plateauing, stuck, or underperforming, we tend to do what feels responsible: push harder, fix faster, advise more.
But real growth does not happen through pressure, willpower, or even a perfect plan. 

Breakthroughs happen when people discover something they did not know they were thinking. Those moments of awareness, whether they feel like an “aha” or an “oh crap,” hold the key to real transformation.

Make Them Think is both a rallying cry and a roadmap for leaders, managers, and coaches who want to help people get unstuck and reach their potential through more productive, more inspiring conversations.

Blending behavioral science with mind-body awareness, Jenn Farrer reveals the hidden dynamics behind performance plateaus, and how to create the conditions for discovery, ownership, and lasting change.

In this book, you will learn how to:
– Work with the brain’s threat and reward systems to unlock better thinking
– Recognize when defensive mode is running the conversation, and shift it
– Listen beneath the surface and reflect patterns people cannot yet see
– Move conversations from Vision to Insight to Tactics to Action to Learning

Whether you coach employees, clients, teams, or athletes, this book will help you stop carrying the burden of having all the answers, and start becoming the kind of coach who creates breakthroughs.

Not by pushing people harder.
But by helping them think differently.