The method behind breakthrough conversations
Blending behavioral science with mind-body awareness, I teach leaders, managers, and coaches how to spark insight and ownership through conversations that change how people think, lead, and perform.
Why most coaching doesn’t work
You want to help. You want to see people live up to their potential. So you share your experience, offer solutions, give feedback, and try to point them in the right direction.
But the people you’re trying to help keep coming back with the same problems. Or they nod along… and do nothing.
That’s not because they’re lazy, unmotivated, or incapable. It’s because when someone is stuck, most “coaching” stays on the surface. It moves too fast, focuses on problems rather than solutions, and accidentally triggers defensive mode. And when the brain feels even subtle threat, critical and creative thinking goes offline.
The result is predictable: temporary compliance, short-lived effort, and the same stuck patterns.
Real coaching creates something different. It helps people discover what they didn’t know they were thinking. That insight shifts how they see themselves and their situation. And that is what creates ownership, follow-through, and lasting change.
The Book
Make Them Think is a rallying cry and a roadmap for leaders, managers, and coaches who want to help people get unstuck and reach their potential.
You’ll learn the science behind performance plateaus, four core coaching practices, and the VITAL model to move conversations from Vision to Insight to Action.
Workshops + Speaking
Bring the science, practices, and method behind Make Them Think to your team or organization. I teach leaders and coaches how to ask better questions, listen more deeply, and spark motivation from within.
Your managers will leave with practical tools they can use immediately in real conversations to create ownership, insight, and action that lasts.
Private Coaching + Mentorship
For leaders, athletes, and coaches who want to move beyond surface-level progress and create real, lasting breakthroughs.
In private work, we focus on the thinking patterns beneath performance, decision-making, and follow-through so you can perform with more clarity, consistency, and confidence. This includes leadership and performance coaching for managers, teams, and athletes, as well as mentorship for coaches who want to apply the Make Them Think method with clients.
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Jenn Farrer 